IBC has rolled round again and we will be enjoying the delights of the RAI – hot dogs and Coke Lite that are almost as expensive as Inkjet Printer Ink (that is the most expensive thing by volume on the planet I understand) – for the 14th year in a row, over the coming days starting today – 9th September and going through to the end. As for many it will be a hard work expo with quite a bit of networking with the aim of not expiring under the green bottles, and hitting those 9am and 10am meetings feeling refreshed (and not damp under rain). The weather forecast is mixed from warm days to rainy days… Amsterdam is always a little different.
The word on the street is that we will see ‘Cloud’ everywhere, whether it is content delivery or production, and quite a number of hybrid broadcast/IPTV and OTT solutions. We shall see really what that brings, and whether there is good business, poor business or pure hype.
If you want to meet up at all then feel free to tweet me at @iannock, and follow me there as I tweet the occasional on-the-spot experience from the show.
