The cooling of the IPTV set-top market as reported by Broadband TV News is an interesting development.
IPTV set-top market is ‘cooling down’ : Broadband TV News.
Much of the growth identified in the report was down to market launches which mop up the early adopters very easily. However, we have not seen the organic growth that comes about with getting the ordinary consumer into buying the products, something that may be implied now to be down to the down market of the world-wide recession. However, this may be covering up the bigger issue about IPTV – consumers are after content, not technology. Whether it is IPTV or standard Broadcast Cable, the customer generally will not notice the difference. What they will notice is whether they have access to premium sports or movie content… and that is something that most IPTV providers are struggling with compared to the incumbents.