HDTV Market Penetration in the UK – Commentary

Floating around a variety of homes whilst on a family vacation has revealed that (from a small sample of 6 homes) that each home had a brand spanking new HDTV. There was not a sign of the old CRT. The most interesting thing though is that only one of these homes made use of true HD reception and one home had connected an upscaling DVD player.

This is a pretty poor showing for the main commercial purpose of the HDTV screens (at least as far as content producers are concerned).

This presses home the view that the primary reason that a consumer has obtained an HDTV in the UK, is to reduce the space given over to the TV even with increasing the screen size. Another interesting point, is that half of these consumers were PAY TV subscribers but were not showing interesting in paying for HDTV services.

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